introduce
In the world of luxury textiles, there are few brands as respected as Loro Piana. Synonymous with uncompromising quality, traditional craftsmanship and understated elegance, the Italian brand has long been the first choice for those who appreciate the finer things in life. Among its mouth-watering products, Loro Piana Regno Blanket Stand out – masterpieces of design and functionality that embody the spirit of the brand. Whether draped over a custom sofa, spread over the bed, or draped over the shoulders on crisp evenings, this blanket transcends mere practicality and becomes the embodiment of refined living.
For affluent consumers, luxury collectors or high-end fashion enthusiasts, a Unito blanket is more than just an accessory, it’s an investment in timeless art. Let’s explore what makes this piece unique, from its exquisite materials to the centuries-old techniques behind its creation.
The artistic charm behind the UNITO series
The Unito collection represents Loro Piana’s mastery of texture and harmony, characterized by a balanced double-sided weave. Unlike traditional blankets, Unito has a unique construction that combines two complementary yet distinct yarns – luxuriously soft merino wool on one side and rare cashmere on the other. Loro Piana’s first-of-its-kind “Double Face” technology creates a versatile piece that’s lightweight yet sturdy and adapts easily to both warm and cool environments.
But the real magic is in the details:
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braid
Each Unito blanket is woven on a specialized loom that interlocks the two fabrics together without adhesives or stitching, ensuring seamless durability. The result is a double-sided design that maintains its inherent softness and structural integrity. -
Feel
Loro Piana’s heritage in textile innovation shines through the tactile experience of blankets. The cashmere side provides a cloud-like soft texture, while the merino wool side provides a stretchy, breathable contrast. - Aesthetic diversity
The design features understated natural tones (from ivory and oatmeal to charcoal and navy) that will complement any interior or personal style. There is no obvious branding in line with Loro Piana’s concept of quiet luxury.
Material: The encounter of nature and nobility
Loro Piana’s obsession with sourcing the finest raw materials in the world is legendary. For Unito blankets this means:
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Merino wool: Sourced from carefully selected farms in Patagonia and New Zealand, Loro Piana’s merino wool fiber is renowned for its fineness (less than 15 microns) and elasticity. The wool is rigorously tested for purity and softness to ensure it meets the brand’s exacting standards.
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Cashmere: Only the inner cashmere of Hircus goats from Mongolia and Inner Mongolia is qualified to produce Loro Piana cashmere. Each fiber is hand-combed during the spring moult to maintain its length and integrity, then processed using proprietary techniques to remove impurities without affecting its soft texture.
- natural innovation: Regno blanket uses Loro Piana’s patented technology Storm System®an eco-friendly, waterproof finish derived from natural wax. This invisible shield enhances durability without sacrificing breathability, a testament to the brand’s commitment to marrying tradition with technology.
The Loro Piana legacy: a legacy of excellence
Founded in 1924 as a wool merchant, Loro Piana has spent nearly a century perfecting its craft. The brand’s commitment to preserving handcrafted techniques (many of which date back to the Italian Renaissance textile era) is reflected in every Unito blanket.
- vertical integration: Unlike most luxury brands, Loro Piana controls every step of production from raw material sourcing to processing. This vertical integration ensures traceability and consistency.
- Craftsmanship: Each blanket is manually inspected for defects up to 30 times. Master weavers at Loro Piana’s Italian workshops oversee the entire process, ensuring each piece meets the brand’s “heirloom” standards.
- sustainable development spirit: The company promotes ethical practices, from supporting nomadic communities in Mongolia to through its King’s Gift® Ultrafine Wool Initiative.
Why Unito blankets resonate with discerning customers
For high-net-worth individuals, the value of an item is not just its price tag, but its provenance, performance and heritage. The Unito blanket embodies this spirit in many ways:
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Versatile luxury
Its reversible design and temperature-regulating properties make it equally suitable for yachts, alpine huts or city homes. -
quiet status symbol
With no logo, its prestige is conveyed through touch and craftsmanship – a subtle nod to connoisseurs who value substance over show. - lasting value
Loro Piana blankets will age gracefully over time, developing a personalized patina over decades. It aims to inherit and embody the slow luxury movement.
in conclusion
this Loro Piana Regno Blanket More than just an accessory; it’s a narrative of tradition, innovation and uncompromising excellence. In a world increasingly dominated by fleeting trends, it reminds us that true luxury lies in the marriage of art and integrity. For the collector seeking a tactile connection with craftsmanship, or the design lover pursuing a life of sophistication and elegance, this blanket transcends functionality and becomes a legacy.
FAQ: Loro Piana Regno Blanket
Q1: How should I care for my Unito blanket to ensure its longevity?
Answer: Dry cleaning is recommended, preferably using a Loro Piana certified service. For spot cleaning, use a damp cloth with mild soap and allow to air dry away from direct heat. Store folded in a cool, dry place with cedar blocks to protect against borers.
Q2: How is Loro Piana’s cashmere different from other cashmere?
A: Loro Piana uses only the longest, finest cashmere fibers (14-15.5 microns) harvested through ethical combing. Their proprietary “Loro Piana Method” removes particulate matter without the need for harsh chemicals, preserving the fiber’s natural loft.
Q3: Can Unito blankets be customized?
A: Through Loro Piana’s customization service, specific customers can request custom sizes, monograms or exclusive colorways, subject to design restrictions and delivery times.
Q4: Are Storm System® treatments permanent?
A: Although highly durable, the waterproofing effect may diminish over time and frequent use. Loro Piana offers professional re-application services.
Q5: How does Unito’s merino wool compare to standard wool?
A: Loro Piana’s merino wool is 30-40% finer than traditional wool, making it softer, lighter and less prone to itchiness. Its natural elasticity also prevents pilling.
Q6: Where are the blankets produced?
A: All Unito blankets are made in Loro Piana’s historic workshop in Quarona, Italy, and are produced under the supervision of master craftsmen.
Q7: Does Loro Piana provide authenticity verification?
A: Yes, each blanket contains a unique numbered tag that can be registered through Loro Piana’s digital platform for provenance tracking.
Q8: Are the dyes used environmentally friendly?
A: The Unito collection emphasizes natural, undyed tones. When using dyes, they are Oeko-Tex certified and free of heavy metals and allergens.
Q9: What’s innovative about double-sided weaving?
A: Unlike glued or stitched fabrics, Loro Piana is woven in a way that mechanically interlocks the yarns, eliminating the risk of delamination while enhancing breathability and drape.
Q10: Is this blanket suitable for sensitive skin?
Answer: Yes. Thanks to Loro Piana’s rigorous refining process, the cashmere and merino wool blend is hypoallergenic and contains no irritating residue.
For those who strive for perfection, the Loro Piana Unito blanket is unrivaled proof of what can happen when nature’s finest materials meet human ingenuity. It is not only owned, but cherished.
