The magic of Ruby Shoo: British wit meets high-fashion footwear
For those who view shoes not as accessories but as wearable works of art, Ruby Shoo high heels Occupying a unique space in luxury footwear. Born into London’s vibrant fashion scene, Ruby Shoo defies convention and blends playful irreverence with uncompromising craftsmanship. The brand understands its discerning clientele—affluent collectors who crave exclusivity, bespoke clients who demand personalized perfection, and fashion connoisseurs for whom high heels are a talking point.
Ruby Shoo spirit: more than just shoes
Ruby Shoo’s DNA is rooted in fearless self-expression. Every series whispers "Carpe Diem" Through bold color palettes, unexpected textures and intricate embellishments. Unlike mass-produced luxury brands, Ruby Shoo operates with a studio mindset. Each pair is carefully handcrafted in Italy and Spain using techniques reserved for haute couture houses:
- Material Alchemy: Luxurious metallic leather, buttery suede and hand-encrusted Swarovski crystals enhance every silhouette.
- Architectural ingenuity: Ergonomic platform and discreet comfort features challenge the "pain for beauty" Stereotypes.
- Narrative details: From art deco buckles to whimsical animal prints, every design tells a story.
Decrypting the Collection: Which Ruby Shoo speaks to you?
Understanding the brand’s products is essential for collectors to invest in statement pieces:
-
Iconic Platform Pump
It’s a Ruby Shoo signature, blending vintage charm with a modern twist. The 100mm sculpted heel and hidden platform provide incredible height without compromising stability, making them ideal for gallery openings or cocktail evenings. -
limited edition fashion
For the ultimate collector, these numbered editions feature collaborations with artists and embroiderers. Think hand-beaded peacock prints or pumps wrapped in ethically sourced python skin (comes with CITES certification). - Customized plan
Ruby Shoo’s customization services go beyond mere customization, a well-kept secret among its elite clientele. Customers work directly with head designer Nena Djan to create a one-of-a-kind pump—selecting leather from Milanese tanneries, adjusting the shape of the toe and even embedding personal symbols into the heel cap.
The art of Ruby Shoo high heels
Sophisticated styling requires a balance between boldness and elegance:
- Break the black tie rule: Pair metallic strappy heels with a tailored tuxedo jumpsuit.
- Power Conference Room Twist: The team’s patented platform pumps were paired with a charcoal Victoria Beckham bodycon dress.
- minimalist magic: Complete a neutral look with embellished ankle boots.
As Harper’s Bazaar points out, "Ruby Shoo heels don’t just complement your outfit, they conquer it."
investment perspective
With prices ranging from £295 for a signature style to over £1,800 for a bespoke style, Ruby Shoo heels are firmly in the luxury realm. However, their resale value among collectors remains strong, especially limited editions. Factors driving this trend include:
- Handmade longevity: Reinforced seams and premium materials ensure decades of wear and tear.
- timeless aesthetics: Design avoids fleeting trends in favor of bold and lasting statements.
- Source: Traceable production with numbered certificates improves collectability.
Care about your investment
Maintaining Ruby Shoo’s talent requires careful care:
- Store the heel upright in a dust bag on a cedar last to maintain its shape.
- Use a pH-neutral cloth to clean metal leather, never use alcohol solutions.
- For crystal-embellished shoes, it is recommended to have them professionally repaired after more than 30 wears.
Conclusion: Redefining Ruby Shoo for Women
Ruby Shoo heels are not footwear, they are armor for the brave. They embody a philosophy: luxury lies not in sophistication but in the joy of owning one’s existence. To collectors, they represent tangible art; to bespoke clients, a deeply personal statement. In a world of understated luxury, Ruby Shoo remains gloriously, unapologetically alive.
FAQ: Ruby Shoo High Heel Decoding
Q: How does Ruby Shoo’s sizing compare to designers like Jimmy Choo or Christian Louboutin?
A: Ruby Shoo usually fits UK sizes. We recommend ordering standard European sizes. Its ergonomic toe box offers more space than the Louboutin’s narrower last, especially on models with thick soles.
Q: Can customized orders be made internationally?
Answer: Yes. Clients outside the UK can initiate a consultation via virtual appointment. Physical fittings take place in partner boutiques in Paris, Milan or Dubai, or during luggage presentations.
Q: What is the lead time for custom design?
A: Custom commissions take 12-16 weeks and involve 3-4 tile prototypes for perfect fit and design consistency.
Q: Can Ruby Shoo heels be fitted with orthotics?
A: Choose a model with a removable insole that can accommodate slim orthotics. Discuss requirements in a custom consultation for integrated solutions.
Q: How sustainable is the production of Ruby Shoo?
A: While not completely carbon neutral, they prioritize ethical practices: chrome-free tanning, recycled packaging, and a leather scrap recycling program in partnership with Nuova Mint (Italy).
Q: Why do some styles have mixed heel heights?
Answer: Definitely "optical illusion" Designed with graduated heights (e.g. 95mm at the front to 110mm at the rear) to enhance leg elongation while improving weight distribution, this is a signature comfort innovation.
Q: Can vintage Ruby Shoo high heels be repaired?
Answer: Yes! Their London studio offers a restoration service for heels purchased within 15 years, including refinishing, leather re-staining and crystal replacement.
